Branding – a term so overused yet misconstrued in so many ways. From a marketing tactic to a competitive tool, a company-centric identity to a customer-based perception, it’s an ever-evolving word that will always seem to fit what the “brand specialists” say it is. From the macro definition spawn micro profiles like brand identity, brand…
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We’ve all heard of TED Talks. Most of us have at least seen one, though the seduction of one generally leads to a binge. The conferences that go under the slogan “Ideas Worth Spreading” were first made public online in June 2006. To the delight of TED’s current Curator Chris Anderson and his team, the…
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As the guru of personal branding, William Arruda, writes “video is the future, and the future is now”, there is literally no time to waste in getting your own personal branding video out there in the world. Whether it be online or offline, people are looking for professionals and specialists that stand above the cluttered…
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In today’s day and age, the corporate world is continuously evolving and keeping up with the trends is probably a lot easier said than done. Whether it’s updating (or setting up) your social media pages, moving your marketing strategy online, or developing an app version of your company’s product or service, the only thing that…
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Naturally, we are not all comfortable in front of the camera. But if we want to be recognised by our clients, then there is no better time to start getting comfortable than now. As I briefly spoke about how we are all in the business of selling ourselves in my previous post, “Why the Hell…
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